Ad Execs want to track your every move
Marketers devise tracking technology to monitor each advertisement you're exposed to, and how the ads affect your spending. Welcome to Project Apollo. Joanna Glasner reports from Ad:Tech in San Francisco.
Marketers devise tracking technology to monitor each advertisement you're exposed to, and how the ads affect your spending. Welcome to Project Apollo. Joanna Glasner reports from Ad:Tech in San Francisco.
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