Friday, May 06, 2005

Industry Group Looks To Stem Cookie Deletion

Antone Gonsalves writes for TechWeb that:

An industry group hoping to reverse the trend toward cookie deletion by consumers plans to begin work next week on a plan to help improve the image of the technology used to track Web activity.

Safecount.org, a San Francisco group that advocates responsible use of cookies, hopes to form a taskforce that will decide a course of action for the volunteer organization, Cory Treffiletti, co-founder of the group and managing director of Carat Interactive, a San Francisco public relations firm, said.

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