Thursday, June 02, 2005

Bank of America gets personal

Via CNN/Money.

What could make you feel more at ease than a picture of your dog, Scruffy?

Bank of America will require Internet clients to register their computers and assign a digital image, such as a photo of a pet, to their accounts in an effort to cut down on fraud, the bank announced.

The free service, called SiteKey, lets clients pick an image, write a brief phrase and select three challenge questions.

The image will appear on the site every time a customer has to enter a password.


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