New shot fired in Net drug battle
Barrie McKenna writes in the Globe and Mail:
Alberta as South Africa, Quebec as India and Manitoba as Vietnam?
That's the way drug maker GlaxoSmithKline depicts the map of Canada in an edgy new magazine ad aimed at dissuading millions of Americans from ordering cheap drugs from Internet pharmacies.
"Are you buying medicine from north of the border or east of the border?," the company asks in the ad now running in Time and Newsweek, as well as major U.S. daily newspapers.
Glaxo officials said the company is just trying "get out the facts" to U.S. consumers that they may be getting bogus and unregulated drugs when they buy from Internet websites identified as Canadian.
posted by Fergie @ 6/09/2005 07:08:00 AM
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