The sad, slow fall of Atari
Chris Morris writes on CNN/Money:
In the late 1970s and early 1980s, Atari was king of the video game mountain. Now it's barely the court jester.
The Atari of old offered games and a home console – the Atari 2600 – that could be found in the living rooms of cool kids everywhere. The Atari of today is plagued by a revolving door in the executive suite and boasts a questionable line-up of upcoming games.
Fourth-quarter losses for the firm, reported earlier this week, came in at $9.1 million – better than last year's $17.3 million loss, but hardly confidence inspiring. And the comments from company executives in the conference call following the earnings announcement weren't exactly upbeat.
"When we can stop shooting ourselves in the foot ...Atari's going to be a spectacular company," said Diane Baker, chief financial officer.
posted by Fergie @ 6/17/2005 09:58:00 AM
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