Sprint Nextel Reveals New Brand Identity
Ed Oswald writes in BetaNews:
Sprint and Nextel announced how they will handle the transition to the combined company that is expected to complete by the end of the summer. The name for the company will be Sprint, however Nextel's brand name will continue to be used for certain services provided by the company.
Originally, it was believed that the merged company would take the name Sprint-Nextel. However, according to officials, internal studies showed that the Sprint name alone carried a better positive response on its own. Sprint Nextel will only refer to the corportation itself.
posted by Fergie @ 6/23/2005 11:12:00 AM
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