Tech Rolls With Tour de France
Austin is Lance Armstrong's hometown, and you can bet we are all pretty excited for him on what may probably be his last year on the Tour.
Colin C. Haley writes on internetnews.com:
Lance Armstrong's 2000 autobiography is titled "It's Not About The Bike." It's a clear reference to the fierce determination that helped him beat testicular cancer and win the Tour de France six times.
But as he pedals through valleys and over mountains in pursuit of a record seventh title, the Texan sponsors would like to remind sports fans that the bike, and the technology that helped build it, play an important supporting role.
Several companies with tech ties have joined Armstrong. The most visible is chipmaker AMD, "the official technology sponsor" of Armstrong's Discovery Channel Pro Cycling Team.
posted by Fergie @ 7/06/2005 03:29:00 PM
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