The Daily Show: Reinventing Television
Thomas Goetz writes in Wired News:
Wake up, television executives of America: Jon Stewart - the wiseacre host of Comedy Central's The Daily Show - knows more about your business than you do. Sure, The Daily Show may just seem like a smart comedy program on basic cable; nothing more than good political satire and a spot-on parody of TV news pieties. But it's also a demonstration of television done right. In the six years since Stewart took over, the audience for The Daily Show has grown almost threefold to 1.4 million viewers a night. It boasts a legion of young, smart fans who are among the most demographically desirable audiences in the industry - further collapsing the caste distinctions between networks and cable. It has raised the bar for tie-ins, with a best-seller (America [The Book] has sold a stunning 2.5 million copies), a hit DVD (Indecision 2004), and - starting in October - a full-fledged spinoff (The Colbert Report). And The Daily Show may be the most popular TV program on the Internet:
Between blog links and BitTorrent downloads, hundreds of thousands of people watch clips online each day rather than on TV. In other words, in form if not in tone, Stewart's Daily Show offers a glimpse of what all TV may one day become: something we can consume in many distillations, at a time, place, and device of our choosing.
posted by Fergie @ 8/23/2005 11:29:00 AM
0 Comments:
Post a Comment
<< Home