Tuesday, August 09, 2005

Report: Steve Case invests in yoga

Now here's an odd story. An article in CNN/Money this morning reports that:

Former America Online Chairman Steve Case is investing $20 million in a producer and distributor of yoga and Pilates videos, according to a published report.

The Washington Post reports that Case is going into business with Jirka Rysavy, chief executive of Gaiam Inc., who the paper reports lives in a cabin in Colorado without indoor plumbing. The newspaper said the investment is the latest one by Case associated with a new-age lifestyle in the belief they are going mainstream.

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