Austin American-Statesman Launches Community Blogs
An Editor & Publisher Online article, via Yahoo! News, reports that:
The Austin American-Statesman became the latest newspaper to embrace citizen journalism this week with the launch of StatesmanBlogs.com and Austin360Blogs.com.
The citizen-blog sites act as companions to the news-centric Statesman.com and entertainment-focused Austin360.com. Both use software developed by Austin-based Pluck.
"The mutual launch is to build audience, create loyalty, and make us the information authority people turn to in the market," says Jim Debth, Internet General Manager for the American-Statesman, which is owned by Cox Newspapers. "Since the beginning of time newspapers have been community resources, and this helps us keep our community connection and grow our audience participation."
The Statesman has launched the blogs using existing resources, and currently has no plans to increase staff to manage the new sites. "Since this is a new venture for us, we're helping to seed the initial blogging" with "friends of friends," Debth says, before adding that the eventual plan is for users to contribute 100% of the content.
posted by Fergie @ 9/14/2005 04:21:00 PM
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