Google Settles Final Piece of Geico Case
An AP newswire article by Michael Liedke, via Yahoo! News, reports that:
Google Inc. has settled the last part of a lawsuit alleging the online search engine leader's advertising network illegally exploited insurer Geico Inc.'s brand, avoiding a trial on an issue that threatened to bog down one of the Internet's biggest moneymaking machines.
Geico announced the settlement late Wednesday without providing any details of the agreement. A Google spokesman didn't immediately return calls seeking comment. Geico's statement described the settlement terms as confidential.
Mountain View-based Google had already scored a major victory in the trademark infringement case, filed in May 2004 in a Virginia federal court.
In a ruling late last year, U.S. District Judge Leonie Brinkema rejected Geico's request to block Google from letting rival insurance companies to pay for the right to have their ads displayed after Geico's name is included in a search request.
posted by Fergie @ 9/07/2005 04:25:00 PM
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