Hacking fears bog down online banking growth
Dinesh C. Sharma writes in C|Net News:
The number of people who turn to the Internet for personal banking isn't growing--but those who are already hooked on such services are using them more often, a new survey has shown.
The percentage of Americans who conduct personal banking activities online has stagnated at 39 percent in the 12-month period ending August 2005, Ipsos Insight said in a study released Tuesday.
The research firm, which interviewed 1,000 American adults for the study, found that many consumers were worried that their personal information could either be stolen by hackers and phishers or sold to third parties by banks. Nearly 83 percent of those who conduct banking online reported such concerns, while 73 percent of respondents said personal information theft is a deterrent for them.
"The industry needs to convey that they are, in fact, addressing the fundamental issues of personal information protection and theft associated with online banking, because the public's misperception is what's deterring growth," Doug Cottings, senior vice president at Ipsos Insight, said in a statement.
posted by Fergie @ 9/06/2005 10:58:00 AM
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