Comedy Central taps broadband for the "MotherLoad"
Marguerite Reardon writes in C|Net News:
Cable channel Comedy Central, which is owned by media conglomerate Viacom, announced Tuesday that it will launch its first broadband-optimized video channel on Nov. 1.
Initially the site called MotherLoad will have five distinct channels and offer more than 450 video clips, with roughly 50 to 80 new clips added per week. The site will include short three-minute clips from original Comedy Central shows, including "The Daily Show" and "The Colbert Report."
It will also offer original content developed especially for the Web site. This will include titles such as "I Love the Thirties," "Odd Todd" and "Meet the Creeps." Each weekday, comedian Greg Giraldo, host of the network's "Friday Night with Greg Giraldo," will anchor a one-minute roundup of what's new on the site.
With about 85 percent of Comedy Central's viewers already using broadband, creating a more interactive channel seemed like a perfect opportunity to drive additional advertising revenue and extend the brand of the cable channel, said executives during a press conference in New York City.
posted by Fergie @ 10/25/2005 06:13:00 PM
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