Fergie's Tech Blog

Red Herring Profile: Blue Security Spams Spammers

Image source: Red Herring

Like many boys growing up, Eran Reshef was fascinated by an animal that would gross out most adults: the blue frog, a poisonous species with luminous cobalt blue skin and shiny black warts found in the tropical forests of South America.

Twenty-three years later, the Israeli serial entrepreneur’s fascination has come full circle, with a startup called Blue Security. Its flagship product is the downloadable Blue Frog anti-spam application, which is represented on the company’s web site by a wide-jawed blue frog with bulging eyes and a three-fingered hand raised in a sort of a wave.

“When I was a kid I used to read about these frogs so poisonous that after one brush with them, for the rest of their lives predators try to avoid eating them again,” says Mr. Reshef.

He hopes the program will act much like its namesake in the wild, but targeting a different predator—the people who send spam, and the companies whose products are touted in the unwanted emails.

posted by Fergie @ 10/29/2005 12:17:00 PM