SK-Earthlink rebranded "Helio" in an effort to attract youth
A Reuters newswire article, via Yahoo! News, reports that:
SK Earthlink, a venture of SK Telecom and EarthLink Inc., changed its name to Helio Inc in a bid to lure young, tech-savvy consumers to a mobile phone service it plans to start selling early next year, the company said on Wednesday.
Helio is one of several companies, including Disney Corp. and privately-held Amp'd Mobile, hoping to break into the competitive U.S. wireless market by renting space on existing networks to sell services for niche market segments.
posted by Fergie @ 10/26/2005 07:03:00 AM
0 Comments:
Post a Comment
<< Home