UK Survey: Offshore call centres damage your brand
Four out of five UK adults feel "negative" about the trend of locating call centres overseas, with more than half feeling "very negative" – particularly those who have used an overseas call centre, according to a survey by Harris Interactive.
The analyst firm surveyed almost 2,300 UK adults in July this year and found that even many of those who had never used an overseas call centre had a negative perception of them.
Outsourcing firms are aware of the perception and, according to Harris Interactive, had hoped that customer concerns would be allayed once they had experienced the service. But this is not the case, apparently.
posted by Fergie @ 10/28/2005 02:26:00 PM
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