Wednesday, October 12, 2005

Viacom expected to close iFilm merger deal

Stefanie Olsen writes in C|Net News:

Viacom International and iFilm are expected to close a merger agreement this week, according to people familiar with the matter.

Shareholders of privately held iFilm, a video-on-demand Web site, received a letter in the last week announcing the anticipated buyout by media conglomerate Viacom and seeking their approval. The deal is expected to be worth about $50 million, according to sources.

As previously reported, the proposed deal would give Viacom further exposure to a growing online advertising market. Also, it would provide an online venue to feature video content from its many traditional companies, including MTV Networks and Paramount Pictures.

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