Warner Bros. Backs Blu-Ray DVD Format
An AP newswire article by Gary Gentile, via Yahoo! News, reports that:
Warner Bros. has become the second studio to support both high definition DVD formats, a move that could shift the advantage to the Blu-ray format backed by a group led by Sony Corp.
Warner Bros. Entertainment said Thursday it would join the board of the Blu-ray Disc Association and will release its films on both the Blu-ray and the rival HD DVD format, which is backed by a group led by Toshiba Corp.
Earlier this month, Paramount Pictures, another supporter of HD DVD, said it would release films in both formats.
The move comes the day after Hewlett-Packard Co., a major backer of Blu-ray, urged that it be more consumer-friendly in a bid to forestall a lengthy and costly war with a competing standard.
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