Wednesday, October 26, 2005

Yahoo! doubles price for music subscription service

My prediction: There will be a backlash from their customers, which will lead to Yahoo! and RIAA music executives standing around scratching their heads, wondering why....

An AP newswire article by Michale Liedtke, via USA Today, reports that:

Yahoo is doubling the price of its online music subscription service for portable MP3 players, ending a short-lived promotion that tried to lure consumers away from Apple Computer market-leading iTunes store.

Effective Nov. 1, Yahoo will charge about $120 annually to download selections from a library of more than 1 million songs and transfer the music to portable players. The Internet powerhouse has been charging just under $60 annually — a price most industry observers predicted wouldn't last when Yahoo entered the market in early May.

Subscribing to the service on a monthly basis will cost $11.99, up from $6.99 under the initial pricing plan. That narrows the gap separating Yahoo's price from similar services offered by Napster Inc. and RealNetworks Inc.

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