Thursday, November 10, 2005

AOL privacy policy permits targeting of users

An AP newswire article by Anick Jesdanun, via The Globe and Mail, reports that:

America On-line Inc. is updating its privacy policy to outlaw a marketing tactic it has already stopped employing and to permit the targeting of ads and content based on what users do on-line.

AOL promises to no longer share names and home addresses with other companies for marketing, formalizing a policy put in place a year ago based on subscriber feedback, spokesman Andrew Weinstein said Wednesday.

But the new policy, which takes effect Thursday, lets AOL track what visitors do at its sites and tailor news, weather and ads based on such tracking. Many of AOL's rivals already serve targeted ads and content, but the company was restricted from doing so under a policy little changed since 1998.


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