Tech Companies to Tackle Tracking, Ad Software
Six of one, a half-dozen of the other. Still sounds like a bad idea to me, and yet another possible avenue for abuse.
Via Reuters.
Leading U.S. technology companies, including AOL and Yahoo Inc., unveiled on Wednesday a plan to certify software that tracks Web use and generates online pop-up advertisements, in an attempt to cut down on unwanted spyware and adware.
Consumers, lawmakers and regulators have grown increasingly frustrated with software being secretly loaded on to computers, tracking moves on the Internet, disabling computers and filling the screens with pop-up ads.
The organization TRUSTe said it would certify tracking and advertising software if the programs disclose the types of advertising to be displayed, personal data tracked and obtain consent for downloading, among other requirements.
Yahoo, Time Warner Inc.'s Internet service provider AOL, telephone carrier Verizon Communications, Computer Associates, and CNET Networks Inc. all plan to be the initial participants in the program, dubbed "Trusted Download Program."
posted by Fergie @ 11/16/2005 12:20:00 PM
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