Friday, December 23, 2005

Bubble 2.0: Bubble-Era Buyouts Are Back

A Business 2.0 article by Om Malik, via CNN/Money, reports that:

In a big about-face since the bust, selling online "eyeballs" is back in vogue.

The idea that Web traffic could be converted into ad dollars -- that "eyeballs" could be monetized -- led to some of the most overpriced acquisitions of the era. Remember when ExciteAtHome paid $780 million for, the online greeting company with 11 million monthly visitors and negligible revenues?

But now a new wave of deals -- from Dow Jones's $519 million acquisition of MarketWatch a year ago to America Online's recent purchase of Weblogs Inc. for a reported $25 million to Google agreeing to buy a 5 percent take in AOL for $1 billion -- all signal that Internet content is hot again.


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