Interland Changing Its Name to Web.com
Interland will change its name to Web.com, the company said today as it closed on the acquisition of the domain's owner, hosting provider Web Internet LLC. The name change will take place in the first half of 2006, Interland said, calling the decision "a strategic move designed to clearly align the company with its branded line of business."
The move illustrates the growing importance of branding in mass-market web hosting. As the web's largest hosting companies pursue small business customers, Interland has fallen significantly behind better-known competitors. Interland currently hosts 463K hostnames, down 57K from August, while Go Daddy (+600K hostnames) and Yahoo (+200K) have had huge gains in the same period.
posted by Fergie @ 12/29/2005 08:45:00 AM
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