Internet Ad Growth Pressures TV to Change
A Reuters newswire article by Peter Henderson, via Yahoo! News, reports that:
Internet advertisers and marketing professionals have a message for television networks: get ready to change the way you work.
As Internet advertising grabs a bigger share of marketing budgets and ad agencies tailor spots to a new medium where attention spans can be measured in split seconds, television networks will have to adjust, executives told the Reuters Media and Advertising Summit this week.
posted by Fergie @ 12/02/2005 10:49:00 AM
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