Yahoo! Using Online Behavior to Target Ads
A Reuters newswire article, via Yahoo! News, reports that:
Yahoo Inc. aims to boost the effectiveness of its advertising -- and rates -- by targeting ads to users based on their surfing behavior on its site, the company's advertising sales chief said on Thursday.
"The new, new thing at Yahoo, even though we've had variations of this, is getting much more into behavioral targeting," Yahoo Executive Vice President Greg Coleman told the Reuters Media and Advertising Summit in New York.
Search functions on Yahoo and rival Google Inc base ad placement on words searched, but the Yahoo behavioral targeting would use other factors.
posted by Fergie @ 12/01/2005 05:27:00 PM
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