Tuesday, January 10, 2006

AOL Acquires Truveo for Video Search

An AP newswire article, via Yahoo! News, reports that:

America Online Inc. has acquired the video search company Truveo Inc. as it seeks to make online video offerings easier to find.

The acquisition announced Tuesday underscores the importance of video in drawing visitors to AOL's ad-supported sites, an important component in AOL's year-old strategy of emphasizing free content over its declining access subscription business.

Terms were not disclosed.

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