Google to Buy Radio Ad Company for $102M
Margaret Kane writes on C|Net News:
Google is acquiring a radio advertising company, broadening the reach of its ad business.
The search giant said Tuesday that it will pay $102 million in cash for dMarc Broadcasting, a Newport Beach, Calif., company that works with radio advertisers in the sales, scheduling, delivery and reporting of radio ads.
The deal calls for Google to make additional cash payments based on product integration, net revenue and advertising inventory targets. Those payments could total $1.13 billion over the next three years, Google said.
posted by Fergie @ 1/17/2006 07:06:00 AM
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