Wednesday, January 18, 2006

Intuit Agrees to Pull TurboTax Ads

An AP newswire article by David Twiddy, via SFGate.com, reports that:

Intuit Inc. agreed Wednesday to pull a $25 million advertising campaign for its popular tax-preparation software TurboTax that competitor H&R Block Inc. said was misleading.

H&R Block, the nation's largest tax preparer, sued Mountain View, Calif.-based Intuit last week in federal court in Kansas City, seeking to put an end to radio and television ads airing since Jan. 9.

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