Fergie's Tech Blog

Wal-Mart Sees How Fast Bad Press Spreads Online

Frank Ahrens writes in The Washington Post:

Used to be, when you were angry with a corporation or a government or even a person, you had to stand outside the building and hold a sign, or at least yell a lot.

Your distribution -- and potential impact -- was limited to the range of your voice or the size of the letters on your sign. If you hoped for a wider audience, you had to hector the local television news to show up. If you got really lucky, its feed was picked up by the networks, and you'd get 30 seconds at the end of the evening news.

But now, you can go from zero to global in a matter of minutes, as Wal-Mart painfully found out last week.

posted by Fergie @ 1/07/2006 08:36:00 AM