Yahoo! Joins Hands With Hunan Satellite TV For Entertainment Service
Jack Ma, CEO of Alibaba, has told the local media that Yahoo! Search has joined hands with Hunan Satellite TV and Huayi Brothers to create a new entertainment performance show called "Yahoo! Star Search" in 2006.
Yahoo! will invest RMB30 million into the event. It also plans to invite three famous Chinese film directors, Chen Kaige, Feng Xiaogang and Zhangjizhong, to each make short programs themed around Yahoo! search, which will then be broadcast to users.
posted by Fergie @ 1/08/2006 04:17:00 PM
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