Brown Tech: UPS Says Overnite Corp. Will Become 'UPS Freight'
News for shipping all things non-digital...
An AP newswire article, via SFGate.com, reports that:
UPS Inc., the world's largest shipping carrier, said Tuesday that trucking company Overnite Corp., which it purchased for $1.25 billion last year, will be renamed UPS Freight in May.More here.
The Atlanta-based company said the name change will include new uniforms and newly branded trucks. The rebranding includes a move to the UPS logo and new colors that blend a gray similar to the Overnite gray with UPS brown.
A new Web site for UPS Freight also will be launched.
posted by Fergie @ 2/28/2006 08:15:00 AM
0 Comments:
Post a Comment
<< Home