Thursday, February 09, 2006

Death Knell: Blu-Ray DVDs To Cost About 20% More

Sue Zeidler writes for Reuters:

Sony Pictures on Thursday disclosed prices for movies on its new Blu-ray DVD format, setting a target range seen as a 15-to-20 percent premium to the current DVD standard.

Blu-ray is locked in a multibillion-dollar standards war against a rival DVD format known as HD DVD. Analysts see the new pricing as an aggressive move by the studio owned by Sony Corp.

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