Monday, February 06, 2006

Did Nvidia Hire an Army of Message-Board Sock-Puppets?

Via Boing Boing.

Nvidia stands accused of hiring online actors to create dozens of personae in online forums, where they won gamers' trust by talking about subjects unrelated to Nvidia's products, and then splurged in an orgy of sock-puppet boosterism of Nvidia's stuff.

Consumerist has notes on its ongoing investigation into the "Manchurian Fans" scandal. A former employee of AEG, a firm that specializes in tricking people into thinking that its employees are regular users who talk up products because they plain like them, has been hired by Nvidia, but he won't answer Consumerist's questions. Nvidia's PR person won't return their calls either.

More here.


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