Google Sued for Selling 'Check 'n Go' Keyword
The company behind a US cash-advance firm called Check ‘n Go has sued Google for selling its trade marks as keywords in search advertising, according to the Cincinnati Enquirer. Such sales do not breach Google's own policy for the US and Canada.
The dispute has been brought by parent company CNG Financial Corp over Google's AdWords service. The service allows advertisers to sponsor particular search terms so that, whenever that search term is entered, the ad will appear next to users' search results under a list of 'sponsored links'. When the ad is clicked, the sponsor is charged.
posted by Fergie @ 2/09/2006 07:03:00 AM
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