Fergie's Tech Blog

Now this concept in-and-of itself seems quite effective--even the most die-hard commercial skipper still has to watch the screen to avoid missing the beginning of the next segment--but KFC is stepping it up a notch and actually providing an incentive for people to seek out the ad, offering a free sandwich to those who can regurgitate the hidden phrase.

Imagine that: there may soon be a day when we record shows not because we enjoy them, but because advertisers have told us that they'll give us free swag if we comply.