Major Failure? ESPN Mobile Phone
Image source: Gizmodo
The cellular carriers ( and the telecom industry in general) just doesn't seem to get it.
Tie this article in with the story of the South Korean kid that commited suicide after finding out his cellphone bill was nearly $3,100, and a disturbing picture of coprorate greed begins to form. Combine that with the fact the cellphone carriers never really bothered to ask anyone what they actually want in a cellphone -- they are justing sitting around trying to figure out wnew ways to make money -- and presto!
Via Gizmodo.
Ever wonder what effect Super Bowl ads have on a product? Especially a product that is doomed for failure? Well, today’s your lucky day.When I used to work for Cisco, we used to call it 'Creeping Featurism'. Or perhaps 'Feeping Creaturism'... The slippery slope. Is it a router? Or a dessert topping?
Deadspin recently asked their vast network of readers to let them know if they, or anyone they knew, owned one of the ESPN Mobile phones that launched on Super Bowl Sunday with a 60 second ad.
They received one email.
The writer of the email didn’t even have the ESPN phone, they had the Sanyo handheld device, and that was because they worked at Sprint. In addition to only one person having the Sanyo handheld device, they stated that it doesn’t even work!
“This should have been offered as a Sprint phone”, the owner stated. “On the ESPN network, you can’t access the regular Sprint Web sites. The plans are outrageous at ESPN. It’s like I have a Lexus without an engine!”
posted by Fergie @ 2/27/2006 05:22:00 PM
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