Friday, March 10, 2006

Al Jazeera's Outreach To Bloggers


The Al Jaseera Network Icon
Image source: brandchannel.com


Via Pajamas Media.

If Al Jazeera invites dozens of bloggers to the Middle East in order to cover a forum that is designed to promote the Arab television station, should those bloggers: a) take the free trip, or b) disclose the freebie to their readers if they do?

The questions are not rhetorical. Al Jazeera held just such a forum earlier this year, and according to Alvin Snyder at the University of Southern California Center on Public Diplomacy, “at least 100 blogger-delegates had all travel and accommodation costs covered, courtesy of their host sponsor.” Few of them disclosed that fact to their readers, Snyder wrote in a piece titled “The Ethical Dilemma of Blogging.”

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