Al Jazeera's Outreach To Bloggers
The Al Jaseera Network Icon
Image source: brandchannel.com
Image source: brandchannel.com
Via Pajamas Media.
If Al Jazeera invites dozens of bloggers to the Middle East in order to cover a forum that is designed to promote the Arab television station, should those bloggers: a) take the free trip, or b) disclose the freebie to their readers if they do?
The questions are not rhetorical. Al Jazeera held just such a forum earlier this year, and according to Alvin Snyder at the University of Southern California Center on Public Diplomacy, “at least 100 blogger-delegates had all travel and accommodation costs covered, courtesy of their host sponsor.” Few of them disclosed that fact to their readers, Snyder wrote in a piece titled “The Ethical Dilemma of Blogging.”
posted by Fergie @ 3/10/2006 06:42:00 PM
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