Fergie's Tech Blog

Company to Pay $1.1M to Settle E-Mail Case

An AP newswire article by Michael Gormley, via Yahoo! News, reports that:

A company accused of using unauthorized personal data "mined" by other firms from about 6 million e-mail addresses nationwide has agreed to reform its practices under a $1.1 million settlement, New York officials said Sunday.

Datran Media Corp. of New York City, a leading e-mail marketer, used e-mail addresses and other personal data it obtained from several companies, New York Attorney General Eliot Spitzer's office said. The settlement was scheduled to be announced Monday.

The Internet "customer acquisition" companies proclaimed on their Web sites that they wouldn't lend or sell the information provided. Consumers were often enticed to reveal their names, addresses and financial data in exchange for free iPods and DVD movies.

posted by Fergie @ 3/12/2006 12:17:00 PM