Fergie's Tech Blog

Mobile Carriers, Media Firms Soon to Have Their Feelings Hurt

Headline is mine -- I truly believe that the technology that mobile carriers are trying to hype, glorify, charge exhoribitant amounts of money for (out of sheer greed), and shove down the throats of their subscribers (read: customers) will backfire on them in a very entertaining fashion.

Just my opinion.

Sinead Carew writes for Reuters:

Cellphone and media companies expect to see a sizable market for advertising on cellphones in coming years, with options including advertising-subsidized video services, top executives said on Wednesday.

Viacom Inc., which runs MTV and Comedy Central, is working with major operators, and plans to play a major role in the first trials of mobile ads in the next year.

Sprint Nextel Corp., the No. 3 U.S. mobile provider, is keen to offer subsidized wireless videos and local ads to cellphones.

posted by Fergie @ 3/01/2006 06:54:00 PM