NBC Srubs the Web of SNL Natalie Portman Video
A Business 2.0 snippet by Owen Thomas, via CNN/Money, reports that:
After a mock rap video by actress Natalie Portman from NBC's Saturday Night Live hit YouTube and other websites, NBC lawyers launched a cease-and-desist campaign to prevent the clip from appearing anywhere besides nbc.com.
The move followed an earlier push to fight copyright infringement of SNL's "Lazy Sunday" video. Those were boneheaded moves, say authors Ben McConnell and Jackie Huba on their Church of the Customer blog.
Limiting SNL videos to NBC's own website and to official sales channels like iTunes, they argue, kills the viral effect that prompted hundreds of thousands of Web users to download and share them -- a phenomenon that has given the venerable-but-tired SNL new buzz.
posted by Fergie @ 3/08/2006 09:16:00 AM
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