Fergie's Tech Blog

NBC Universal to Buy iVillage for $600 Million

A Reuters newswire article, via Yahoo! News, reports that:

Media and entertainment conglomerate NBC Universal on Monday said it would acquire iVillage Inc., operator of a network of Web sites for women, for $600 million in a bid to bolster its Internet strategy.

The deal, expected to close in the second quarter, underscores the ambitions of established media companies' to establish a presence on the Internet as the medium develops into a bona-fide alternative to traditional media, like television and newspapers, for both programming and advertising.

posted by Fergie @ 3/06/2006 08:15:00 AM