Google: Peek-a-Boo, We See You
A Reuters newswire article, via CNN/Money, reports that:
Internet search leader Google Inc. and service provider EarthLink were selected to provide a basic free wi-fi Internet service covering the entire city of San Francisco.More here.
Google, which gets for 99 percent of its revenues from advertising, hopes to defray the costs of offering a free service through contextual advertising.
Google says users linking up with wi-fi transmitters placed around cities can be located to within a couple of blocks. This would open up a new level of advertising opportunities for the company, allowing it to serve tightly focused ads on its web pages from local businesses in the immediate area.
posted by Fergie @ 4/07/2006 06:33:00 AM
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