Fergie's Tech Blog

In Battle with Google, eBay Looks to Microsoft, Yahoo!

Google Inc.'s recent launch of a product-listings service with an online payment system has eBay Inc. on red alert and seeking to defend itself through partnerships with Yahoo Inc. or Microsoft Corp., the Wall Street Journal reported Friday.

EBay generates most of its revenue from listings and online payment fees it charges sellers who peddle their products on its site. For years, it has spent considerable amounts of money to advertise its business through Google's online ad network.

EBay spokesman Hani Durzy declined to comment on the story, but said eBay, as one of the world's biggest buyers of search-based ads, constantly talks to Microsoft, Google and Yahoo. "As the three major search engine companies, they are great channel partners to bring demand to our site. We're always looking to better leverage our relationship with them to improve our fundamental job of bringing buyers to our sellers."

posted by Fergie @ 4/21/2006 11:15:00 AM