Friday, April 28, 2006

Startups Try to Make the Case for Mobile TV

Yeah? Keep trying'...

Carmen Nobel writes on Light Reading:

The business of delivering TV programs to mobile devices got a little more interesting this week: Armed with a swath of spectrum, another player entered the mobile broadcast fray. But are separate networks dedicated to mobile TV really worth it? Most carriers have yet to make the plunge.

The new player, HiWire Mobile, is an asset marriage between spectrum owner Aloha Partners LP and satellite operator SES Americom , a division of SES Global SA . Aloha owns 12 MHz worth of U.S. spectrum, while SES operates 43 satellites worldwide, 17 in the U.S.

HiWire plans to launch a broadcast trial in Las Vegas this fall with up to 40 mobile TV channels -- first with a technical trial and then with a customer trial by December, says Scott Wills, president and chief operating officer of HiWire. The company plans to announce a carrier partner before the trial.

More here.

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