Time Warner Cable Considers TV Ad Auctioning System
Kenneth Li writes for Reuters:
Time Warner Cable is in early discussions to create an auction place for advertising spots on video-on-demand channels, modeled after Google's AdSense system on the Internet, the company's top executive said.More here.
The cable services division of media conglomerate Time Warner Inc. is considering a plan much like that of Google Inc., which allows advertisers to bid to display ads in front of viewers with specific viewing habits.
For instance, automobile manufacturers or car dealerships could bid to put their ads on the television screens of viewers who spend a lot of time watching the Speed Channel.
posted by Fergie @ 4/10/2006 08:53:00 AM
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