Tuesday, May 23, 2006

AP Gets Smart: Unveils Deal to Tie Stories to Blogs

An AP newswire article by Peter Svensson, via ABC News, reports that:

The Associated Press announced two agreements Tuesday one that will tie its news stories to the rapidly growing world of blogs and another that will help guide readers to newspaper Web sites.

Under the first, Technorati Inc., the leading search engine for blog postings, will provide links to blogs that cite AP stories.

The AP also will assist search engine Topix.net, controlled by three major newspaper companies, in sending readers directly to the sites of newspapers when stories in the AP report are based primarily on material from those members.

The deals highlight efforts by AP, a not-for-profit cooperative owned by U.S. news organizations, to help member newspapers and broadcasters in a world where many people get their news from the free-wheeling and chaotic Web.

More here.

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