Tuesday, May 02, 2006

AT&T to Discontinue the Cingular Name

Via CNN/Money.

AT&T plans to abandon the Cingular brand name for its cell phone service as early as 2007, according to a magazine report.

The company says it is making the change to reduce customer confusion about its brands, and will rename the division "AT&T Wireless," according to Advertising Age.

More here.

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