Fergie's Tech Blog

Beer Tech: Make Beer, Not Swill!

What is it with weird news and Fridays? :-)

Matt writes over on the Signal vs. Noise blog:

Suits at Anheuser-Busch wanted to capture some of the Heineken market. So they came up with new Anheuser World Lager…

There are some problems though:

1. It tastes like swill.
2. The marketing copy in the ads (and site, warning: gratuitous Flash) seems like it came from an SNL parody commercial: “Old world. New world. The best of both worlds.”…”People often say the best place to drink a European beer is in Europe, and that has to do with freshness.”…etc.
3. Most of all, the concept blows: If you think imported beer from one country tastes good, then imagine how good a beer from 10 countries must taste!

More here.

posted by Fergie @ 5/05/2006 08:55:00 AM