Cingular, Sprint Nextel Tussle Over Ads About Network Quality
Kelly Hill writes on RCR Wireless News:
Inter-carrier tussles over advertising claims have led to a lawsuit, and Cingular Wireless L.L.C. wants an Atlanta court to validate its assertion that its network has the fewest dropped calls among national carriers.More here.
The suit was sparked by Sprint Nextel Corp.’s challenge to Cingular’s claim. According to Sprint Nextel spokesman Matt Sullivan, Sprint Nextel filed a compliant with the National Advertising Division of the Better Business Bureau, alleging Cingular does not have the fewest dropped calls. The NAD handles such challenges confidentially, and generally releases information on the issue only when the matter is resolved. However, the NAD closed its review of Cingular’s claim when Cingular decided to take the matter to court.
About two weeks ago, Cingular filed a lawsuit against Sprint Nextel in federal court in Atlanta, Sullivan said, requesting a declaratory judgment from the court that its “fewest dropped calls” claim was not misleading. Cingular also accused Sprint Nextel of hoodwinking customers with its “most powerful network” claim.
posted by Fergie @ 5/26/2006 11:37:00 AM
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