Friday, May 12, 2006

Google Reveals What the World is Searching For



Anand Giridharadas writes in The International Herald Tribune:

Google lifted the veil this week on one of its best-kept secrets: which nations search for what?

Who looks up democracy most avidly? Who seeks out Allah or Christ most faithfully? Who types in "drugs" or "sex" most frequently?

No country's secrets are spared.

Pakistanis look up "Danish Cartoons" more avidly than anyone, according to Google. They also lead the rankings for "sex" - with their neighbor and nuclear rival India seldom far behind.

The site introduced Thursday, Google Trends, measures how often particular phrases are searched for from computers in individual countries and cities. It short-lists the places with the highest absolute number of searches for, say, "cat food." Then it picks the top 10 or so based on which places look up "cat food" much more than they do other things - for instance, "dog food."

More here.

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